Video Content Marketing

Can ‘Video Content’ push ‘ Text Content’  into oblivion?

Content defines creativity, so does video content ?. Good content is effective, but video content has a far reaching effect. Puzzled? which one to choose? It C-A-N-N-O-T. Not any more than classrooms can replace exams or private coaching or even home tutoring or the other way around. Not yet anyway. Does forecasting help? In the short-term, yes. Old-school thinking? Yes. Implausible? No. Our premise to support written content is based on four simple points.

Importance of Text Content:

Written word is at the heart of all knowledge Even knowledge passed via hearsay, or through the audio-visual mode, needs the written word for subsistence.We read and learn best.‘Video’ plays only a supporting role in providing an enhanced learning process and cannot ever replace written content. It is like equating running a mile in a minute (video—immediate contact with the target audience)and you suddenly decide to sit and meditate (content writing—a thoroughly creative process with which you create content, just about everything). sounds ludicrous. This is a kind facetious reaction or even straightforward put down of video content, even with the decisive advantage of ‘video content’ has over ‘content writing’?

How does written content beat video content?

Video Content Marketing 1

Video content’ is great for starters, to explain and get across to the basic idea of a complex concept, in order to make it more interesting for audience. That’s where the benefits stop, even with the best of the video content. It cannot, and it doesn’t, get serious beyond that.

  • You can watch videos for three hours max; fatigue sets in. But with ‘reading’ you can go on and on, given how the process works on your body. Your breathing is regulated and your body is relaxed, and what more, you almost get into ‘meditative’ state, you and your body work in perfect harmony—a great benefit for your physical and mental well-being. Can ‘video content’ do that? No, because it is designed to excite you, not to sit you down.
  • Printed books may, or have already gone, go out of existence. That doesn’t mean ‘written content’ is out too. We use IPads, Kindle, and so on to read, where written content ‘also’ contains ‘audio-visual’ links, to enhance ‘reading’ pleasure, not necessarily ‘watching’ pleasure.

It is in our basic nature to want to visualize as we ‘listen’, eyes closed, or ‘read’ ‘written content.’ We are designed that way. Even audiobooks haven’t scored big because of this.

So what’s with video content? In layman terms, what’s the big deal?


  • We all want someone tell us stories. So, our focus is at its peak on the topic discussed.
  • Audience is enthralled, stay hooked throughout, and you get to sell more of your ideas, concepts, strategies with great, immediate audience attention.
  • And interactive video session is even better. You get to ask questions and feedback is instant.
  • Best marketing impact is achieved.

Disadvantages or ‘ISSUES’ we consciously ignore?

  • Video content doesn’t work in every area; it is great for starters, but you need ‘written content’ still when it is a question of sustained focus and learning.
  • Knowledge dissemination; videos are abundant in sites like Youtube that teaches math for children. Ok, processes are explained, and the student gets an idea about how to solve an equation. But is that all there is to it, to getting better at math?
  • What a person learns via ‘Video content’ needs further work to internalize what he or she learns, and that needs ‘written content’.
  • It is good for making effective presentations but when with blended text the impact is long lasting.


So, can ‘video’ replace ‘text’? No.

  • The ‘word’ itself, is at the core of all the knowledge that already exists and video is only one of the tools to aid nuanced learning and cannot rule, or replace, the pedagogue in the learning process.
    Video content is a complimentary aid to learning and still cannot be regarded as replacement for text.
  • Video content’ in its very nature ‘complementary’ but not ‘opposed’ to ‘written content’ or is something better than ‘written content’.
  • A simple example: The dark ‘Clockwork Orange’, a movie based on the famous book of the same name and directed by Stanley Kubrick, wasn’t a big hit, though it was talked about and achieved critical appreciation. On the flip side, it made Anthony Burgess, one of the best authors the Great Britain ever produced, a very famous author. See the movie and read the book, you will know about what I am talking about and why ‘video’ can never replace ‘written content’.

Author: Team C4B

For the C4b content writing team, creating content is the easiest job. It is only after creating the content that the grilling really starts. Verified thoroughly with latest facts, revisions that go up to four rounds, and editors that are just not happy with anything mediocre. What our team puts forward is a result of immense hard work behind every word. Do let us know if you liked it.

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