For effective SEO, writing good content is imperative. The moment you Google a topic, you get an endless list of Good Content. Some extremely searched websites and blogs, while many more which have failed to make their presence felt. Thus the question which arises here is, Why Nobody is Reading Your Content? And find ways of how to fix it.
The only way to do effective SEO is by writing good content. But ‘good content’ is a very complicated terminology especially when it depends on the reader’s perspective. The one thing that remains standard and acts as a thumb rule of any good content is – the information. If your content is adding to the knowledge base of the reader, it is a good content. What comes next is its presentation.
Content needs to be entertaining, engaging and interesting enough to stand out from the piles of information already on the web. You can do this in the form of fun blog posts, videos, gripping social posts and educational webinars.
There are different ways of making your content interesting but let’s first polish the basics.
Do You Really Need a Great Content?
Content writing is a form of online marketing which is closely linked to web marketing campaigns. This means creating the content which appears on websites that are designed to sell or promote a specific product.
Don’t confuse your content with sales pitches, you can’t start a relationship with a potential lead with a sales pitch.
The answer is a big YES and here’s why:
- According to Google, if your content is not good and it does not add value to the readers, the search engine will not promote it. In fact, if it is redundant or plagiarised, Google will not rank it on SERP.
- Good content is essential for effective content marketing. According to research, 20% of business owners believe content marketing will have the largest impact on their business in 2018. Projected at a rate of 16% growth rate between 2017 – 2021 content marketing isn’t something that can be ignored.
- There’s an overdose of content online and if your content does not stand out, you have no chance to impress your customer.
How to Make Your Content Worth Reading?
Don’t just write content, design a strategic content:
An estimated only 37% of B2B marketers have a documented content marketing strategy. This signifies that majority of the marketers aren’t thinking strategically about the content they’re creating.
Having a digital content marketing strategy helps you establish what you aim to accomplish with your content, and how you’re going to implement the content to achieve larger business goals. Thus giving a specific intention behind the content you create.
- Be accountable for your role in content writing services
Content writing service is a category of work which surfaced in the early 1990’s due to an exponential rise in the online activities. Content writing aims to provide speech to a website, summarising what the website is about and explaining what the site offers to potential customers.
The availability of the global job market means content writing services vary in the paid for services. In general, there are 12 types of content writers offering different genres of services. Among all these categories, you should know which style of writing is best suited for you.
- Understand the difference between a sales pitch and Content writing
Your content is what gives your brand but don’t make it entirely about it. The advanced content trend is to give out the benefits of your product/ services that encourage people to buy your product. Consumers today are smart and informed. Too much focus on selling will drift your customers away and not bring them towards you. It is important that your content brings trust and credibility to your offering instead of promoting it without any ground.
- Your connection with the reader should be strong
A website content writer specializes in providing relevant content for websites through effective keyword research. Every website has a specific target audience and requires different content. Content should contain keywords aimed towards improving a website SEO. Some websites are centered on marketing products and services while some are informational.
- Your Content style and tone should align with your brand
If you have a serious brand, but write in a careless laid-back style, you unconsciously create a brand misalignment. When this happens you confuse readers and detach them from the content which you have created and the connection is lost, which is one of the reasons people don’t stay longer than a few minutes on your page and move onto another one which engages them and gives them the information they are looking for. Thus create content that provides enough value.
- Align your content with the brand’s message
A serious case of brand communication misalignment is created if your content does not match the intent of the brand’s offering. The tone, language, and the style must all be in sync with the brand’s vision. Whether it is text, video or image content, everything must put forward the same intent with a tone that matches the style of the brand unanimously.
Dedicate your time and focus on writing good quality content, can you imagine a world where no one reads. It will be like a website with no content. The brain is an active sponge and reading is not something we do passively, Reading meaningful content is food for our brains. Like we need food to survive, similarly, the brain needs reading to stay sharp and focused. Reading good content encourages one to imagine and imagination leads to creation and creation lead to new inventions. In order to ensure the audience is engaged in your content, take account of every word you write.
Author: Team C4B
For the C4b content writing team, creating content is the easiest job. It is only after creating the content that the grilling really starts. Verified thoroughly with latest facts, revisions that go up to four rounds, and editors that are just not happy with anything mediocre. What our team puts forward is a result of immense hard work behind every word. Do let us know if you liked it.