Hashtags have become an integral part of our social communication today, and rightly so, hashtags are the easiest way of building an audience for your content. It is one of the effective ways of content marketing on the social media.

But how do we determine which hashtag to use where? How to ensure we get most out of hastags? Read on.

What are Hashtags Really?

Hashtags are used to identify communication on a specific topic on social platforms. It is the most powerful & popular means used to group and categorize tweets. Hashtags are most commonly used on platforms such as Twitter, Facebook and Instagram. The aim is to write hashtags that start trending.

Types of Hashtags

Based on your content strategy & how you use them, you can broadly categorize hashtags into the following four categories:

  • Brand specific Hashtags – They are used with the company name and tagline with the aim to increase brand awareness. This is your dedicated hashtag used for events, promotions, general branding, contests or any other marketing initiatives. The hashtags here needs to be unique, catchy and concise.

Here’s an example for you to understand how brand specific hashtags work.

content not trending?rock it with hashtags

Source: https://www.socialquant.net/best-hashtag-campaigns/

*Coca – Cola labeled their products in a distinctive way and created the campaign #ShareaCoke which was a big hit amongst its followers. That’s the power of brand specific hashtags.

  • Content Hashtags – These hashtags directly relate to your product, service, area of expertise or market and straight away engage your customers. To devise great content hashtags it is imperative to think like a customer – what would they like to see, what excites them, what’s appealing to them that would increase engagement. It is important to identify bad content and put only what adds value for the audience.

Here’s an example of content hashtag for you:               

content not trending?rock it with hashtags

*Discount Tackle Online uses common hashtags like #trout and #flyfishing on Google+. The post shows up in both hashtags streams, which gets their update seen by people who follow the fish related tags, or even search for them on the site


  • Campaign Hashtags – They are created particularly for specific marketing campaigns. They are used to promote the brand and bring in awareness about the campaign. Here’s an example that talks about a campaign done by Always, where they changed the way girls are looked at. Building that connect with the audience can give you huge perks.

content not trending?rock it with hashtags

Source: https://adespresso.com/blog/15-best-hashtag-campaigns-time/

  • Trending Hashtags–Trending hashtags are more like piggybacking on existing hashtags of a trending topic. What’s important here is to make sure that it is related to your brand and adds value. Remember! In any conversation If your information adds value to the conversation, then your brand gains the visibility that is needed.

The example below shows how Tropicana piggybacked on National Picnic Month hashtag in a meaningful way.

content not trending?rock it with hashtags

Source: https://audiense.com/3-types-hashtags-for-marketing/

Now that’ some basic information on hashtags. It is a powerful symbol and can be used on multiple social media platforms. Know what type of hashtags are working well for your business and find out if you are using hashtags to make an impact on your customers. Make hash tagging fun and meaningful.

Author: Team C4B

For the C4b content writing team, creating content is the easiest job. It is only after creating the content that the grilling really starts. Verified thoroughly with latest facts, revisions that go up to four rounds, and editors that are just not happy with anything mediocre. What our team puts forward is a result of immense hard work behind every word. Do let us know if you liked it.

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