Top 5 Content Marketing Ideas to Turn Your Followers into Customers!
Customers > Followers. But what happens when followers just won’t turn into customers? It’s frustrating. But there is one genius way to do it, and it’s called content marketing. Effectively executed content marketing ideas can give your brand the push it needs to grow at an unstoppable pace.
Life is hard for small businesses when they’ve amassed a good amount of followers on social media who just won’t turn into paying customers. There’s plenty of engagement and money on the table, but it isn’t being picked up.
This is where content marketing comes in. Content marketing is your chance to reach out to your followers, connect with them, build relationships with them, and turn them into customers.
The best thing? People really respond to it, with 89% of participants in a survey admitting they trust brands more when they’re immersed in a marketing campaign. In other words, people in 2018 don’t want to be sold to anymore; they want to be marketed to, which means that content marketing should be your new favorite weapon.
Here are some content marketing ideas to turn your followers into customers:
Grab Their Attention with Images
Images spice up your content, automatically making it more visually engaging. And, boy, do people on the Internet love visuals.
Here are some stats:
- Facebook posts with images receive over two times more engagement than those without image
- Tweets with images receive a whopping 150% more retweets than those without images
- 74% of social media marketers now admit to prioritizing images before blogs in their social media marketing campaigns
Images work because they arrest our attention and make us stop scrolling down our news feed momentarily much more than just plain text can.
But how is an image going to turn your followers into customers?
An image alone can’t do that, but if you accompany your posts with images that make your followers feel good and combine it with a powerful CTA, you can start changing the way they feel about your brand.
Brand perception is key. If your images create fantasies in your followers’ mind of the ace life they could be living if only they bought your products, you’ve got a great shot of converting more followers into customers.
To this end, focus on using images that make your followers feel good about themselves and your brand. Always make sure that your images are of high quality and are relevant to your niche, page, brand, and article.
Content marketing is all about getting followers on your side so that they trust you and want to do business with you. And what better way to do this than via a video?
Video marketing does things that plain blog posts can’t do; it shows a human side to your business by giving it an actual voice. Videos can be fun, educational, informative, but they must always engage the audience. Here are the 9 best video marketing tips for the year 2018 that you MUST know.
Here are some video marketing ideas:
- Make a company explainer video. One of the reasons your followers might not be buying from you is because they still don’t know what your business really does. A short, 2-minute animated explainer video is a great way to explain in a fun, engaging, and simple way what it is that you guys do
- Make a “how-to” video. Another reason followers might not be buying from you is because they don’t know how to use your products or services. So why not make a video that shows them exactly how to use them?!
- Behind the scenes video. The best way to build trust between your business and your followers is to give them a glimpse into what goes on at your company on a day to day basis.
Interview the Experts
Experts are people that we trust. More importantly, they are people that your followers trust.
Interviewing experts in your field automatically gives you more credibility among your followers and can go a long way to turning them into customers.
Moreover, a well planned digital content marketing strategy gives you exposure to wider audiences and shows that you care about giving your followers the best content possible.
Provide Lots of Value with Blogs
Millennials are pretty smart — indeed, they’re the smartest generation of consumers ever. They don’t like being sold to, and if they can sense that you’re here just for the sales and the $$$, you’ve no chance of turning them into customers.
So what do you do?
Naturally, you need to sell some of the time, but a lot of the time your focus instead needs to be on providing lots of value via your blogs.
What does this mean?
Churn out an insane amount of content that helps people. Educate them with your knowledge. Inform them. Advise them regarding the best ways of content optimization. Give them so much value that you:
a) Position yourself as an expert that they can trust, and
b) Position yourself as the business they want to buy from when it comes time to make a purchase.
The key is that you leak a good amount of actionable knowledge onto your followers but that you hold back the best stuff. To fill in the gaps, they’ve got no choice but to buy your upsell or back-end offer.
End with a CTA
Each piece of content you produce needs to end with a compelling call to action (CTA). If it doesn’t, this could be the prime reason you haven’t hit the spot with your followers yet.
A CTA is the money shot. It’s the part where you proactively tell people what it is you want them to do next. Want them to check out a video? Tell them. Want them to buy something? Tell them.
A good CTA needs to be clear, it needs to contain just one thing that you want people to do, and it must be written in the first person. Giving CTA its right importance is one of the best SEO content writing tips for Beginners.
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Aljaz Fajmut is a digital marketer, internet entrepreneur, and the founder of RankTrackr and Nightwatch — search visibility tools of the next generation. Check out Nightwatch blog and follow him on Twitter: @aljazfajmut