Almost everyone in the digital world today calls content – the King! But the fact is that we live in a cesspool of bad content. Mostly, the content you find is so self-serving, it makes you cringe. Spotting a bad content is becoming increasingly simple.
It mostly does not have the following key elements:
5 Ways to Identify Bad Content:
1.Missing Call to Action
When you write any post, the aim is to create an impact on the psyche of the reader and encourage him to take an action. You don’t want to simply bring a reader to your article, and call it a day, right? Adding a call to action is a must to persuade a reader to become a customer or follower. Adding a call to action completes the cycle of an effective content. However, adding calls to action does not mean to be overly promotional. Make it subtle and effectual. That’s the key!
2.Lack of Intent
What makes a copy interesting? Think about it. It’s the intent of the content. It is imperative for a content copy to have some information and a takeaway. Also, a good content copy is entertaining. Imagine someone searching for quick tips and finding a 1000-word article with lengthy paragraphs. Will a reader spend time in reading that article? Most likely not. Every topic has its own requirement, writing and reading intent. A copy that is not meaningful will never have a connect with the audience.
3.Writing an Ad copy in the name of article
A major problem with businesses these days is that they do not understand how to de-formalize content. Most of the times the blog section on the business websites are nothing but the lengthy ad copies relentlessly promoting their business. You don’t want your readers to visit your social media page or blog and read an ad copy. These are the platforms to engage your audience with interesting content written in a friendly, conversational manner. Let your content establish a connect.
There’s nothing worse than opening a page only to find a rushed content full of editorial and grammatical errors. It’s a big letdown. Your content, irrespective of how big or small, can be read by people from all demographics. You would want them to read polished, edited, and crisp content where every word makes sense, right? Content written on topics that do not add value to the users also is a part of hasty content. There’s going to be a noticeable difference between a person who took time to think and write the content as compared to the one who wrote a copy just 5 minutes before the deadline. Writing a copy to fill up space won’t work with the audience, and that is why it is important to think and structure your thoughts to create a responsive content.
5.Lack of Imagery
They say a picture is worth a thousand words. Well, it may not replace so many words in your content copy literally, but adding images to your content certainly, helps in establishing a connect with your audience and make their understanding of the topic simpler. Adding images or videos also help in enhancing your SEO value and better your page ranking in google result pages.
Take Away: Access your stand as a writer/ content marketer/ business owner. Does your content have what it takes to create an impact? Does it lack the elements of good content? Because if it does, you might be missing on some great opportunities. It’s time to move upstream and make your content more effective.
Author: Aanchal Iyer
A freelance digital marketer and content strategist with over 11 years of experience, Aanchal is also a trainer and forever in love with good content. The brain behind Content4brands and a performance manager for many companies, she aspires to keep enjoying her work, always.